How we work
How we work: understand the business first, then the marketing
Our process is built around understanding your business before we recommend any marketing. Six steps take you from the first conversation to a plan that keeps improving.
Understand
Every engagement starts with listening. We learn about your business, services, customers, market, competitors, current marketing, goals and challenges.
Analyze
Next we review the areas that matter to your engagement. Depending on what you need, that can include Google visibility, competitors, advertising, your website, branding, lead generation, your sales process and new business opportunities. We use our own in-house software tools to gather market data along the way.
Build the strategy
You get a prioritized plan based on what we believe should be addressed first. Depending on the engagement, it becomes a marketing strategy, a local SEO plan, an advertising strategy, a website plan or a broader Business Growth Blueprint.
Implement
When implementation is part of the engagement, we build, configure, optimize or manage the agreed campaigns, websites, profiles, systems or digital assets.
Measure
Where measurable data is available, we review performance such as calls, leads, conversions, visibility, advertising costs and other metrics that matter to you.
Improve
Marketing and business conditions change. We use the performance information we have to adjust priorities and improve the strategy over time.
What we're upfront about
Some outcomes depend on more than the work we do. We'd rather say so at the start.
Platforms make their own decisions
Google controls approvals, verification, profile edits and rankings. We work on everything within reach, but we can't promise those outcomes.
Ad spend is separate
Advertising budgets are paid directly to Google, and third-party software is billed separately unless your agreement says otherwise.
No fake reviews, ever
We don't create or buy reviews. Reputation work means asking real customers for honest feedback.
Recommendations vs execution
Consulting and research produce recommendations. Carrying them out is included only when it's part of your scope.
Where engagements usually start
Step one takes a few minutes
The free growth assessment covers the Understand step. Answer a few questions and we'll come back with what we'd look at first.